Apple: under $1M/yr. Google: first $1M/yr.
Revenue Sources (Monthly)
Enter 0 for free apps.
Not subject to store fees.
Your Results
Enter app revenue details to calculate.
Embed This Calculator on Your Website
Add this free calculator to your blog, website, or CMS with a simple copy-paste embed code.
What This Calculator Does
This app store revenue calculator computes your net revenue after Apple App Store or Google Play commission fees for paid app downloads, in-app purchases, and subscriptions. It applies the correct 2026 fee tier (30% standard or 15% small business program) and separates ad revenue (which is not subject to store commissions). The calculator includes after-tax income estimates and annual revenue projections.
The Formula
Apple and Google take a commission on all transactions processed through their payment systems (app purchases, in-app purchases, and subscriptions). The standard rate is 30%. Both platforms offer a reduced 15% rate: Apple through the Small Business Program (under $1M/year), Google on the first $1M/year in revenue. Subscription revenue gets a reduced rate on Apple (15% after year 1 of continuous subscription). Ad revenue from third-party networks like AdMob, Meta Audience Network, or ironSource is paid directly to the developer with no store commission.
Step-by-Step Example
Select store and fee program
Apple App Store, Small Business Program (15% rate). Under $1M annual revenue.
Enter monthly revenue
App price: $4.99 x 5,000 downloads = $24,950. IAP: $8,000. Subscriptions: $15,000. Ads: $2,000.
Calculate store fees
Store revenue: $47,950. Fee at 15%: $7,193. Net from store: $40,758. Plus ads: $42,758.
Review projections
Monthly net: $42,758. Annual net: $513,090. After 25% tax: $384,818.
Real-World Use Cases
App Revenue Planning
Forecast net revenue for financial planning and determine whether your app can sustain development costs, marketing spend, and team salaries.
Small Business Program Eligibility
Determine if you qualify for the reduced 15% rate and how much you save compared to the standard 30% commission.
Monetization Strategy Comparison
Compare revenue from different monetization approaches (paid, freemium with IAP, subscription, or ad-supported) after accounting for store fees.
Common Mistakes to Avoid
Forgetting that store fees apply to in-app purchases and subscriptions, not just the initial app purchase. All transactions through the store payment system are subject to commission.
Not distinguishing ad revenue from store revenue. Ad revenue from third-party networks does not go through the app store and is not subject to the 30%/15% fee.
Assuming all subscription revenue gets the 15% rate on Apple. The reduced rate only applies after a subscriber maintains continuous paid service for more than one year.
Not accounting for refunds and chargebacks. Typically 2-5% of app store revenue is lost to refunds, which reduces your net revenue below the calculated amount.
Frequently Asked Questions
Accuracy and Disclaimer
App store fee rates and programs are subject to change. Apple and Google may adjust commission structures, eligibility criteria, and program terms. This calculator does not account for refunds, chargebacks, currency conversion fees, or country-specific tax withholding. Verify current rates at developer.apple.com and play.google.com/console.
Related Calculators
Ad Revenue Per 1,000 Views Calculator
Estimate monthly and annual ad revenue from website traffic using RPM rates for AdSense, Mediavine, and Raptive with 2026 benchmarks by niche.
Use CalculatorSaaS & Digital BusinessSubscription Revenue Forecast Calculator
Project 12-month subscription revenue based on current subscribers, ARPU, new subscriber growth, and monthly churn rate with a month-by-month forecast table.
Use CalculatorSaaS & Digital BusinessSaaS MRR Calculator
Break down monthly recurring revenue into new, expansion, contraction, and churned MRR components. Calculate ARR, net new MRR, ARPA, and SaaS Quick Ratio.
Use Calculator