ROAS Calculator

Google's own internal data shows that advertisers who actively track Return on Ad Spend (ROAS) are 2.5x more likely to exceed their revenue goals than those who rely on gut feel. Yet a majority of small and mid-size businesses running paid campaigns cannot tell you their ROAS from last month without opening three different dashboards. That gap is expensive. If you are spending $10,000 per month on Google Ads or Meta and your ROAS is 1.8x, you are generating $18,000 in revenue but likely losing money once you account for cost of goods, fulfillment, and overhead. The Meta Ads Benchmarks Report and Google Ads industry data suggest average ROAS across industries ranges from 2x to 4x, but break-even ROAS depends entirely on your margin structure. This calculator gives you your actual ROAS and helps you identify the minimum threshold needed to stay profitable.

This calculator takes your total ad spend for a defined period and the total revenue attributed to those ads, then returns your ROAS as a multiplier. A ROAS of 3.0 means every $1 spent generated $3 in revenue. You can also input your gross margin percentage to see your effective margin-adjusted ROAS, which tells you whether you are actually profitable after product costs. Use it weekly during active campaigns, monthly for budget reviews, and quarterly for channel comparisons.